Now that 1144 Fifteenth Street has broken ground and construction has begun, I have pondered for some time if this next great addition to Denver's skyline is in need of a nickname. I feel that to say 1144 Fifteenth Street is a little bit of a mouthful.
Don't get me wrong here, I am not trying to undermine anyone's marketing or branding efforts
Denver's Cash Register Building. DUR winter 2015.
(this article is categorized as editorial
by the way). I thought it would be fun to hear your ideas for possible nicknames for this building similar to how the Wells Fargo Center is known as the "Cash Register Building" around town.
To me it seems obvious as to why the Cash Register Building has its nickname, but 1144 Fifteenth Street's shape likely has more room for interpretation. Pickard Chilton is the architecture firm that designed this project and they shed light on their website as to the inspiration for the unique contours of this structure.
"The elegant tower and its massing have been designed to be evocative of the surrounding Rocky Mountains and to establish a geological metaphor within its urban context," as stated on Pickard Chilton's website.
Image courtesy Hines.
Image Courtesy Hines.
I view the above statement as providing us with a starting point for nickname ideas. A nickname that involves the Rocky Mountians could not only create a distinctive nickname, but could also create a geographical link between the building and its location in Denver, Colorado— a distinction that not even the Cash Register Building can claim. In other words, a nickname that is congruent with the shape of 1144 15th Street and Colorado's landscape is a must.
Below are few of my ideas and I invite you to share your thoughts for nicknames.
- The Elevation
- The Peak
- The Summit
- The Crest
- The Apex
- The Ridge
- The Pinnacle