The launch of Bike to Work Wednesdays was announced by BikeDenver and Downtown Denver Partnership. This initiative is designed to encourage folks to cycle to work every Wednesday for the next seven weeks.
“Denver has rapidly become one of the nation’s leading cities for bicycle commuting and we believe there is even greater opportunity to get more people to use the bicycle as a reliable form of transportation,” said Molly North, executive director of BikeDenver.
This is the 2nd year of Bike to Work Wednesdays and program sponsor AAA Colorado will offer roadside assistance to folks who have registered for the program.
“AAA has been promoting sharing the road and bike safety for many years,” said Tony DeNovellis, CEO and President of AAA Colorado. “With our new bicycle roadside assistance we can give our members the security and peace of mind they’ve come to expect from AAA Colorado no matter what ‘vehicle’ they’re using.”
Participants will be encouraged to log into BiketoWorkWednesdays.org to register their trips using Denver Regional Council of Government’s new My Way to Go trip-tracking tool. The Denver Regional Council of Governments is also a partner in this program, so this is not exclusively a Denver program and cyclists from around the region are encouraged to participate.
Any bike commuter who registers their trips will be eligible for free rewards from Noodles & Company including one free bowl for riding three Wednesdays and two free bowls for riding six Wednesdays. Additionally, all participants will be eligible for weekly prize drawings.
To support the program, Denver B-cycle will offer a $2 off discount for 24-hour access pass on each of the seven Bike to Work Wednesdays so anyone can participate even if they do not own a bicycle. Go to Denver B-Cycle’s Facebook Page to get the promo code Wednesday morning.
This initiative ends on June 24th, which is Bike to Work Day.