Comments on: RTD secures naming rights deal with CU http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/ Denver Urban Review is your source for Denver development news, featuring project announcements, construction updates, and real estate information. Fri, 10 Aug 2018 04:16:20 +0000 hourly 1 https://wordpress.org/?v=5.2.2 By: DR http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/#comment-6762 Sat, 23 Apr 2016 23:43:32 +0000 http://denverurbanreview.com/?p=2565#comment-6762 I agree with the comments that the name is stupid and confusing. Plus where does CU get off spending that kind of money on naming rights when college education costs keep going up. The person at CU who made this decision does not have the interest of students and faculty in mind. He/she should be fired. And how on earth did the Univ Board allow this? ]]> By: Justin http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/#comment-2259 Wed, 19 Aug 2015 18:30:04 +0000 http://denverurbanreview.com/?p=2565#comment-2259 Good thoughtful comments from you all above. Is this the first domino to fall? I will keep an ear out and will be sure to report if I get information on other sponsorships/naming rights deals with RTD.

CU President Bruce D. Benson said. “CU is kicking off a major marketing initiative next month and the University of Colorado A Line and Flatiron Flyer will be important parts of the effort.”

]]> By: Ryan http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/#comment-2256 Wed, 19 Aug 2015 17:16:55 +0000 http://denverurbanreview.com/?p=2565#comment-2256 I completely agree with Freddie. This is terrible. ]]> By: Alan W http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/#comment-2253 Wed, 19 Aug 2015 14:39:33 +0000 http://denverurbanreview.com/?p=2565#comment-2253 I agree with Freddie to some extent. Although I am glad to see CU “partnering” with RTD it will undoubtedly be confusing to non-locals and even some locals. They’ll see “University of Colorado – A Line” and assume it will take them directly to the University of Colorado Boulder or Denver. I’ve been riding the bus system for years and know for a fact that many people, especially out of towners, don’t look too much beyond what a bus/train is named. Buses and trains can be very confusing as is. They will see university on the train and they think “Oh, great! It will take me to the university”. Since RTD likely won’t say no thanks to the $$ how about clearly making it the “A-Line sponsored by the University of Colorado” rather than the University of Colorado A-Line considering the A Line will have absolutely nothing to do with taking someone directly to or from one of the campuses. Not as smooth sounding but far less confusing. Hopefully someone thought about this or is reading this because there’s still time to fix the likely problem. ]]> By: Freddie http://denverurbanreview.com/2015/08/rtd-secures-naming-rights-deal-with-cu/#comment-2242 Wed, 19 Aug 2015 05:18:00 +0000 http://denverurbanreview.com/?p=2565#comment-2242 This name will do nothing but confuse people – especially if they’re from out of town. “This line looks like goes to some college, but which line goes the airport?”

This is an absolutely stupid idea and I really hope it fails. We are really lucky that a university bought the naming rights and not some corporation – this time. The Gold Line could end up being called the Diet Coke Line. And when are they going to change Civic Center Park to Doritos Park? When are they going to change Colorado Blvd to T-Mobile Boulevard? When will DIA become Facebook International Airport? Public transportation infrastructure should be off limits to this sort of thing. It can erode local culture and it’s just plain tacky. I really hate this idea.

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