The Regional Transportation District (RTD) Board of Directors has approved a naming rights agreement with the University of Colorado. This is the first agreement of this kind in RTD’s history. According to RTD this agreement will cover the commuter rail line from Denver’s Union Station to Denver International Airport. Advertising on the Flatiron Bus Rapid Transit line that runs along US 36 from Union Station to Boulder is also part of the deal.
RTD will receive $5 million over the course of five years in this agreement. The Board of Directors will determine how the $5 million is allocated. The line to DIA will be titled the University of Colorado A Line.
“We are thrilled to be partnering with the University of Colorado for this first contract through our corporate partnership program,” said Chuck Sisk, RTD Board Chair. “We believe that branded sponsorship is an emerging marketplace with many valuable opportunities for the local and national business communities.”
RTD estimates that the rail line to the DIA will have an annual ridership of 10 million which includes locals and out of town riders. The line to DIA is slated to open in 2016. Trains will run every 15 minutes at peak hours and will travel at a top speed of 79 mph.
“The University of Colorado is excited to partner with RTD on this initiative that brings together the state’s leading public higher education institution with the crown jewel of the largest and newest public transportation project in the United States,” CU President Bruce D. Benson said. “CU is kicking off a major marketing initiative next month and the University of Colorado A Line and Flatiron Flyer will be important parts of the effort.”
RTD is also currently seeking other advertising and sponsorship opportunities through its corporate partnership program.