The mixed-use development at 17th Street and Wewatta in Denver’s Union Station neighborhood that has been referred to as 17W is now branded as Pivot Denver. Holland Partner Group and North America Sekisui House announced the name of this project today.

Construction has been underway on Pivot Denver for about 5 months now. This development will feature 580 apartment units and a 56,000 square foot Whole Foods Market will occupy the ground floor and will have a second floor balcony that will have a view of Union Station. A celebration of construction was held this afternoon at the Pivot Denver site.

Below is a rendering that shows the new name of this development courtesy Holland Partner Group. Davis Partnership Architects designed this project.

“As new apartment buildings rise throughout the Denver metro area, it’s critical to be able to provide services and amenities that not only accommodate apartment residents, but will also meet the needs of the surrounding community,” said Peter Petricca of Holland Partner Group. “We believe the addition of Whole Foods Market to our development builds upon the quality of life downtown and is a game-changer for the City of Denver. We’re excited by Whole Foods’ commitment to build a store, which mirrors our commitment to build a premier living environment for individuals seeking a dynamic urban lifestyle.”

Pivot Denver July 2015 DUR.

Pivot Denver is slated to be completed in April of 2018. It will include one level of underground parking, three levels of above grade parking, and three 10-story apartment towers that will site above the parking structure. In total this project will have 13 floors that are above grade. An amenity deck with a pool will also sit about atop the parking structure. 100 spaces in the parking structure will be reserved for customers of the Whole Foods Market.

“We’re thrilled to push culinary boundaries with this store,” said Heather Larrabee, executive marketing coordinator, Whole Foods Market Rocky Mountain Region. “We’re excited to become a destination for people to dine and lounge downtown and will offer a beautiful second-floor balcony overlooking Union Station, along with an incredible array of fast-casual breakfast, lunch and dinner options for busy downtown professionals.”

For more additional renderings take a look Denver Urban Review’s first article on this project: click here.

Pivot Denver July 2015 DUR.